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Law firm marketing is becoming increasingly difficult as more and more lawyers are competing for the same clients. It’s important to customize your marketing strategy to suit your industry and audience, and marketing a law firm is no exception. She introduces the major platforms, offers advice to help you get started, addresses the important ethical issues lawyers encounter when using social media, provides tips for online marketing, and more. What I have found is that marketing meetings like many meetings lead to ideas that are never enacted. This is an important concept for any attorney striving to grow a law firm. If the typical law firm’s weak spot is finding new clients, yet clients keep coming to them on their own accord, the firm faces the dilemma of having to exclusively rely on word-of-mouth to drive its marketability. If you want to build a busy and successful law firm, then you will have to be visible on search engines.

You focus on law firm marketing trends that are shaping the industry. There’s great opportunity because you can dominate for a reasonable cost. Nowadays if you don’t spend time on digital marketing, and paid search specifically, you’re not going to make it. Newsjacking ensures your content isn’t simply a regurgitation of existing media outlets, but a new perspective in the discussion. It all starts with understanding and articulating your unique business objectives. But this might not be an option if you’re a sole practitioner or you’re just getting your practice off the ground and don’t have a huge marketing budget. Create a website that reflects the professionalism of your firm. Somewhere along the way, we’ve lost track of what the business of a law firm really is, and its purpose for existence.

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