Starting a campaign that is locally marketing a business can be a bit overwhelming. There are many aspects of search engine optimization (SEO), directories and listings of all kinds.
You can do all of these strategies. However, knowing that you only have a set time to devote to marketing and a limited budget, what should be your best strategy? Well, that depends on what you need.
These are banner ads which are at the top of the search results and on the right side of it, and also, in many other media and networks. These advertisements are paid directly through the pay-per-click or PPC method. It is not specifically a local ad platform, but you can configure it for target users from a particular geographic location. The search engine uses IP addresses and other data to display ads to people in those areas.
Adwords is ideal for:
- Generating local traffic in the hope of achieving good and fast results in the local lists in the short term, (generally within 1 to 3 months).
- Complementing your other marketing campaign at the local level.
- Testing various aspects of your campaigns and marketing in a local market.
Outwardly, the local SEO seems to be the same as the regular SEO, but it has some differences. In addition to links from other local sites and geographically modified keywords, it is also based on citations. Places that list with a textual quote, such as a particular geographical area, produce results for the first places of search in local terms. These results may take a long time to appear, but it is worth the effort, time and money invested to achieve good local rankings. Consult local experts such as a Jacksonville SEO company to start an effective local campaign.
The Local SEO is ideal for:
- All sites with an online audience, with a particular location service.
- A major segment of your online marketing efforts, mainly because they help generate local traffic (visits).
- Sites based on a long-term strategy (between 4 and eight months) to be in Google"s TOP TEN.
Listings and Directories
DexKnows, Yellow Pages, Yelp and other similar sites are akin to the yellow and white pages in your local phone book. They are local business directories where people can search through them. They contain all kinds of commercial information, such as contact, location, comments, coupons and much more.
These directories also act as relevant links and quotes to help improve your local SEO. Unfortunately, it can be costly if you do not handle (obtain) traffic of sufficient quality.
These are ideal for:
- Sites with local SEO that need a boost.
- Those looking for a niche unique to the market.
- Sites searching of immediate visitors.
For each particular website, there is a different strategy. The main thing is to know what is urgently needed and from that, elaborate the steps to follow. A local SEO expert can determine the strategies that work best in your local market.
Local search is a hot topic these days, as you can see in analyzing the influence of Google Places in SEO. This statistics is just the beginning and expects the trend to grow in the coming years. Microsoft has confirmed the importance of local marketing that it will implement in its local strategy. There seems to be a race to monetize in this “new" market. Local SEO will be advantageous to small businesses in small towns. This new marketing campaign can help these local companies in this new era of local web search to focus their strategies on what makes them unique to their customers. To succeed in this type of strategy is required to reach potential customers. Engage with them and focusing on the uniqueness of your business individually. Doing this kind of movement can make you become “the big fish in a small pond."
This type of strategic recommendations to bring customers to the intrinsic nature of the business is varied. You have to customize or fine tune your marketing activities based on what you think will work best in your locality. For best results, consult a local SEO expert.