Glocalization: Easier Said Than Done
Marc Spiegler shows as the U.K.'s Lastminute.com discovered, why executing a "glocal" strategy is costly, complex and full of surprises. This article was published in October 2000 in the Industry Standard.
http://www.marcspiegler.com/Articles/IndustryStandard/Industry_Standard_Glocalization_10_09_2000.htm

Recognizing and leveraging market similarities to make a world of difference for your business.
John Harris and Donna Flynn of Sapient show the various models for deploying a global web site.
http://www.sapient.com/pdfs/strategic_viewpoints/sapient_global.pdf